From the first bowl to the "never go back" phase: what owners tell us to expect.
We get it…switching your dog's food feels like a big deal. What if they don't like it? What if it messes with their stomach? Is it even going to work?
We hear this all the time. That's why we don't just make the food, we guide you through the switch. Every dog is different, but here's the timeline we hear about most from owners who stick with it for 90 days.
Days 1–14: The Transition
Your dog's digestion is adjusting to a new food. Slightly softer stools for a few days can happen with any food change. If it lasts more than a few days, slow the switch down. If your dog is vomiting, has diarrhea that doesn't settle, or seems unwell, call your vet.
Pro tip: Start slow. Mix a little with their current food and add a bit more each day. And keep an eye on their poop (you were gonna anyway).
Days 15–60: Settling In
This is where owners start telling us what they've noticed. The things we hear most:
- Cleaner bowls (picky eaters actually finishing)
- Firmer, more regular stools
- Better breath
- More pep at walk time. Fetch, anyone?
Not every dog notices the same things, and that's normal.
Days 60–90: The Glow-Up
We call this the "never go back" phase.
By now the new food is just dinner. Owners tell us about glossy coats, steady digestion and frequent zoomies. If your dog has a health condition, keep your vet in the loop on any change of food.
What Our Pack Says:
"My picky eater finally found food she loves. Her breath smells better and her coat is shiny again!" – Annette S.
Bottom Line: Give It Time. Give It Love. Give It Real Food.
Rome wasn't built in a day, and neither is a new routine. Give it 90 days, watch how your dog responds, and let them tell you when you've found the one.
→ Ready to start?
Work out exactly how much to feed your dog with our dog food calculator.
