Science

Formulation

Chapter 1

It didn’t start in a lab. It started at a stove, with one sick dog and 36 tries.

01

Formulation

Six years of a dog that wouldn't get better

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I never set out to start a dog food company.

My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.

So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.

He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.

Colin Buckley

〜Founder

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Nutrition

Chapter 2

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02

Nutrition

Six years of a dog that wouldn’t get better

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Protein is often the first thing pet owners look at on a dog food label, and for good reason: it is the primary structural and functional building block of muscle, skin, coat, enzymes, hormones, and antibodies. Yet protein is also one of the most misunderstood nutrients in canine diets. Decades-old concerns about protein "overworking" the kidneys have left many owners cautious about higher-protein formulations, even as a growing body of veterinary nutrition research points in the opposite direction: adequate to generous protein intake supports lean muscle maintenance, healthy body weight, and functional performance across a dog's life stages, and does not damage healthy kidneys. This article reviews what the current research actually demonstrates about high-protein diets for dogs, and where the benefits are strongest.

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Normal metabolism constantly generates reactive oxygen species, or free radicals, as a byproduct of energy production, immune activity, and exposure to environmental stressors. In small amounts these molecules are manageable and even useful, but when their production outpaces the body's ability to neutralize them, the resulting oxidative stress can damage cell membranes, proteins, and DNA, a process implicated in aging, cognitive decline, and a range of chronic diseases (Case et al., 2011). Antioxidants, whether produced by the body or obtained from food, work by neutralizing these free radicals before they cause cellular damage. This review summarizes what the veterinary research shows about how antioxidant-rich foods and diets support a dog's health, with particular attention to brain aging, physical stress, and general cellular health, along with practical guidance on choosing antioxidant sources that are safe for dogs specifically.

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Why cartons?

Chapter 4

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04

Why cartons?

Six years of a dog that wouldn't get better

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Start to finish

Chapter 5

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05

Start to finish

Six years of a dog that wouldn't get better

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Happy gut

Chapter 6

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06

Happy gut

Six years of a dog that wouldn't get better

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What's next?

Chapter 7

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07

What's next?

Six years of a dog that wouldn’t get better

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Smarter, wiser

Chapter 8

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08

Smarter, wiser

Six years of a dog that wouldn’t get better

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Every bowl explained, down to the molecule

Formulation

Formulation

Six years of a dog that wouldn't get better

I never set out to start a dog food company.

Nutrition

Nutrition

Six years of a dog that wouldn’t get better

Contents

Contents

Six years of a dog that wouldn't get better

Why cartons?

Why cartons?

Six years of a dog that wouldn't get better

Start to finish

Start to finish

Six years of a dog that wouldn't get better

Happy gut

Happy gut

Six years of a dog that wouldn't get better

What's next?

What's next?

Six years of a dog that wouldn’t get better

Smarter, wiser

Smarter, wiser

Six years of a dog that wouldn’t get better

Feed the food that has nothing to hide.

Formulation

Formulation

Six years of a dog that wouldn't get better

I never set out to start a dog food company.

Why home-cooked whole foods, not kibble? + −

The digestive-health thesis + −

Nutrition

Nutrition

Six years of a dog that wouldn’t get better

The Benefits of a High-Protein Diet for Dogs What the Research Actually Shows + −

How Antioxidant-Rich Foods Help a Dog's Health + −

Contents

Contents

Six years of a dog that wouldn't get better

Why home-cooked whole foods, not kibble? + −

The digestive-health thesis + −

Why cartons?

Why cartons?

Six years of a dog that wouldn't get better

Why home-cooked whole food, not kibble? + −

The digestive-health thesis + −

Start to finish

Start to finish

Six years of a dog that wouldn't get better

Why home-cooked whole foods, not kibble? + −

The digestive-health thesis + −

Happy gut

Happy gut

Six years of a dog that wouldn't get better

Why home-cooked whole foods, not kibble? + −

The digestive-health thesis + −

What's next?

What's next?

Six years of a dog that wouldn’t get better

Why home-cooked whole foods, not kibble? + −

The digestive-health thesis + −

Smarter, wiser

Smarter, wiser

Six years of a dog that wouldn’t get better

Why home-cooked whole foods, not kibble? + −

The digestive-health thesis + −