Our impact

Helping good humans help good dogs.

When you feed your dog better, you help another dog in need. Support rescues, join our affiliate program, or pass the bone to someone doing good. Every path leads somewhere good.

Illustration of a bowl of dog food

As part of our Happy Dogs promise, we aim to ease the financial burder on rescues that are doing good in the world.

+50k

Donations to date

10

Rescue partners

100%

Of orders contribute

450+

Dog meals donated

For rescue organizations

We wanted to do more

Every partner rescue gets food support, direct funding, promotion across our channels, and an affiliate code that earns commission long after the first order.

Small white dog running on a grassy field

Our partners

The organizations doing the real work.

  • Black dog illustration on a colorful abstract background

    Wild Hearts Pet Mobility

    Chicago, IL

    Wild Hearts in Chicago offers care for animals with mobility issues and their owners. They aim to prevent unnecessary surrender and euthanasia, making veterinary rehabilitation and specialty care accessible for all.

    Visit Their Website
  • Two women standing outdoors with a dog, one holding a leash.

    Deity Animal Rescue & Foundation

    Beverly Hills, CA

    Female-owned and operated non-profit animal rescue in Los Angeles, California. Deity's mission is to educate and empower people on how they can make a difference in the lives of animals in their homes and communities.

    Visit Their Website
  • Person sitting on a floor surrounded by small dogs in a home setting

    Big Guy, Littles World Sanctuary

    Boonsboro, MD

    Bobby Humphrey's founded BGLW to shelter neglected chihuahuas. It has grown to offer a unique experience for those in need, allowing them to live out their days without fear of being euthanized or kenneled.

    Visit Their Website
  • Close-up of a dog looking directly at the camera with a blurred natural background.

    True & Faithful Pet Rescue Mission

    Venice, FL

    Animals love unconditionally, yet many are abused and neglected and discarded. True & Faithful Pet Rescue Mission, Inc. is here for those animals to rescue, heal & educate. Because every animal deserves to be loved.

    Visit Their Website
  • Person holding two small dogs, one in a pink sweater and the other in a red sweater, with a visible 'Gray Face Acres' hoodie

    Gray Faces Acres Senior Dog Rescue

    Catharpin, VA

    Gray Face Acres Senior Dog Rescue is an all-volunteer 501c3 organization dedicated to rescuing senior dogs from shelters and situations of abuse and neglect. Only 1 in 10 dogs spends their life with one family.

    Visit Their Website
  • Two women with a dog in front of a Brick City Rescue banner

    Brick City Rescue

    New Jersey

    Brick City Rescue Inc finds loving homes for adoptable dogs in NJ, especially Bully Breeds. They provide training, food, shelter, medical care, and educate the community about breed discrimination.

    Visit Their Website
  • Brown dog nursing four puppies

    Moms And Mutts: Colorado Rescue For Pregnant And Nursing Dogs

    Colorado

    Animals love unconditionally, yet many are abused and neglected and discarded. True & Faithful Pet Rescue Mission, Inc. is here for those animals to rescue, heal & educate. Because every animal deserves to be loved.

    Visit Their Website

Know a good rescue?

Pass the Bone

Know an organization doing incredible work for dogs in need? Nominate a rescue, and we'll reach out!

We’re dedicated to changing dogs' lives, one bowl at a time & one rescue pup at a time. Together, we can make the world a better place for the dogs we love.

Dog with a happy expression standing on a grassy field with trees in the background

Whether it's a small local org or a national no-kill shelter — if they're doing right by dogs, we want to know.

Nominate a rescue

All nominations reviewed personally. We reach out directly to every rescue we vet.

Become an affiliate

Your code. Your cause. Your commission, forever.

You don't have to run a rescue to be part of this. If you love Happy Howl you can earn commission every time someone orders through your code.

  • Get your own affiliate code
  • Commission on every order
  • Helping dogs find furever homes

Register to become a happy howl affiliate today!

Earn a generous commission every time one of your referrals places an order. Recurring income for as long as they keep subscribing!

Tell us a little about yourself:

Frequently Asked

Happy Howl is the most dog-obsessed dog food brand. We have created our company with two things in mind: the best animals on earth and the people who love them most! We also pride ourselves on helping rescues and communities. Our dog-obsessed partnership program helps bring revenue to the people we love most: the dog obsessed. We are also focused on researching and developing the highest quality food, treats and desserts to bring to market in a shelf stable capacity to ensure the food is healthy, convenient, and environmentally friendly.

Transparency is an important part of who we are. Not only do we believe dogs deserve better, but so do you. We’re completely up front about what goes into our food. You can find out more about all our ingredients in each recipe on our recipes page.

Happy Howl is designed to be enjoyed by dogs of all ages, including seniors and puppies, and those with dental challenges. Our meals have a stew-like texture that can easily be served as-is or gently mashed for easier eating, making it accessible for dogs with no teeth or limited chewing ability.

We recommend starting with small servings and monitoring your dog’s comfort as they transition to our food. Many pet parents have seen seniors and puppies thrive on Happy Howl thanks to its high-quality, wholesome ingredients.

Here’s how it works:

  • 100% Human-Grade Ingredients are thoughtfully sourced from local US farms
  • The raw ingredients for each individual meal are measured and filled into our BPA free cartons and then vacuum sealed.
  • The sealed cartons are then steam-pressure cooked, this eliminates harmful bacteria and retains all nutritional value of the cooked ingredients within the walls of the carton. No need for preservatives
  • Once cooked, the food retains it’s quality, freshness and shelf stability for up to 24-months as long as it’s unopened.

This is how we achieve a 2 year shelf life with zero preservatives!

👉Cooking Process

All Happy Howl food exceeds AAFCO standards for complete and balanced full meal plans for all life stages; including puppies, adult, elderly dogs, and dogs over 140 lbs. In addition, all of our food is made with 100% human grade ingredients.

Our food is cooked in small batches in a USDA-grade kitchen and goes through a strict testing process from a certified third-party for quality assurance before it ever leaves our facility. We go the extra mile so you can feel confident that you are feeding your dog the highest quality dog food on the market.

Every dog is different. Variables like weight, age, activity level and current healthcare are important factors when calculating how many calories your dog should eat in a day. We make this easy.

When you first join Happy Howl we’ll ask you questions about your dog to determine how much they should be fed and we’ll provide a handy feeding schedule so you know exactly how much to give them at each meal, no matter how many times a day you are feeding them.

Yes! You have two options to choose from:

  1. One-time purchase, one purchase with zero commitment to a subscription.
  2. Subscribe and save, save 20% on every recurring order+ rewards and more.

You can manage your subscription by logging in with your email you used during checkout. Please visit our "LOG IN" page at the top of the screen.

We promote rescues and support their mission to help dogs find a furever home or the care they need. As part of our Happy Dogs promise, we are aiming to ease the financial burden on rescues that are doing good in the world through more than just monetary and food assistance. Not only do we promote rescues in our email, social and on our site but we provide affiliate codes for your supporters. You receive commission for every dog that signs up, for every order -- not just the first one.

If you are interested in partnering with Happy Howl, fill out our rescue partnership form here and we will be in touch! Apply Here

Have more questions? See our FAQ page or Chat with us!

Education

Better food starts here

Nutrition tips, ingredient breakdowns, and real guidance to help your pup thrive.

Explore our blog

Complete the bowl

More ways to nourish

Supplements, treats, and everyday essentials made to support healthier, happier dogs.

Shop all products
Illustration of a shipping box

Free, Fast Shipping

On all U.S. orders

Illustration of a dog food bowl with three arrows making a circle around it

Flexible Subscriptions

Budget friendly meal plan options

Illustration of a bowl of dog food

Bowls Beyond Your Own

Helping rescue dogs across America