Over 3000 5-star reviews
- Single source protein
- no preservatives
- no freezer or dry ice required
- shelf stable
- a balanced blend of soluble and insoluble fiber supports digestive regularity
Behind every bowl
Freshly cooked ingredients
ZERO artificial preservatives or BS
Shelf-stable
No freezing required
Cooked in USDA kitchen
Sourced from US farms
why pet parents are making the switch
The smarter choice for your dog
no refrigeration before opening
no artificial preservatives
single source animal protein
aafco complete & balanced meal plans
budget friendly plan options
every order feeds a rescue dog
Frozen
Freeze dried
Home cooked
free shipping on all orders
Our Story
When I adopted my best friend, Rocky, I quickly discovered that he was plagued with serious stomach, allergy, and digestive problems. After (countless) vet visits, OTC dog foods, specialty diets, and prescription foods all proved to be of no help, I ditched it all and decided to start cooking. Two years and 36 recipe iterations later, Happy Howl was born.
Fast forward to today, and we’re helping thousands of dogs lead happier, healthier lives with our human-grade dog food. Join us for this journey and we promise you’ll learn things that’ll impact the life of you and your furever friend forever.
With love,
Colin & Rocky
We're on a mission to change the lives of all dogs.
Thousands of dog owners are switching to Happy Howl because of convenience, taste and wanting their dog to have real, fresh food.
Key ingredients
Serving nutrition for their best life.
Tasty Turkey
Benefits:
- A balanced blend of soluble and insoluble fiber supports digestive regularity.
- Supports a healthy gut environment and normal digestive transit.
- Made with real blueberries, a natural source of antioxidant polyphenols.
- High in protein to support lean muscle.
- Chelated zinc and copper support healthy skin and a shiny coat.
- Formulated with slow-release carbohydrates for steady, lasting energy.
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Turkey Breast
For Lean Muscle, Energy & Vitality
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Brown Rice
For Energy & Digestion
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Carrots
For Coat, Vision & Immunity
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Super Greens
For Gut, Liver & Joint Health
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Golden Potatoes
For Sustained Energy & Digestive Health
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Blueberries
For Brain & Heart Health
Lamb Delight
Benefits:
- Made with grass-fed lamb raised on pasture.
- Supports a healthy gut environment and normal digestive transit.
- High in protein to support lean muscle.
- Chelated zinc and copper support healthy skin and a shiny coat.
- Made with real blueberries, a natural source of antioxidant polyphenols.
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Grass-Fed Lamb
For Strength & Overall Health
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Carrots
For Coat, Vision & Immunity
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Brown Rice
For Energy & Digestion
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Sweet Potatoes
For Anti-Inflammation
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Super Greens
For Gut, Liver & Joint Health
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Blueberries
For Brain & Heart Health
Beef Stew
Benefits:
- A balanced blend of soluble and insoluble fiber supports digestive regularity.
- Supports lean muscle maintenance in active dogs and healthy seniors.
- Supports sustained energy for active and working dogs.
- Zinc and antioxidant nutrients support normal immune function.
- Made with real blueberries, a natural source of antioxidant polyphenols.
- Antioxidants help support cellular health.
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USDA Grade Beef
For Strength and Rich Amino Acid Profile
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Carrots
For Coat, Vision & Immunity
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Brown Rice
For Energy & Digestion
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Super Greens
For Gut, Liver & Joint Health
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Golden Potatoes
For Sustained Energy & Digestive Health
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Blueberries
For Brain & Heart Health
Dog Food that Defies Dog Years
Brace yourself for cleaner bowls and wagging tails.
100% Human-Grade Ingredients
Single-Source Animal Protein
Zero Added Preservatives
Made by Canine Nutrionists
3 Carton Sample Pack
Our Sample Pack of all 3 recipes is a picky eater's dream come true.
Cooked in small batches, third-party tested and made with real ingredients you can recognize. Every recipe exceeds AAFCO standards and delivers complete, balanced nutrition for dogs of all ages and sizes. Single source protein. Shelf stable. Ready when you are.
Tell us a little about your dog:
let the chef decide
Wondering How Much to FeedYour Pup?
Take our short feeding quiz and we’ll build a custom meal plan for your furry friend.
Frequently Asked
Happy Howl is the most dog-obsessed dog food brand. We have created our company with two things in mind: the best animals on earth and the people who love them most! We also pride ourselves on helping rescues and communities. Our dog-obsessed partnership program helps bring revenue to the people we love most: the dog obsessed. We are also focused on researching and developing the highest quality food, treats and desserts to bring to market in a shelf stable capacity to ensure the food is healthy, convenient, and environmentally friendly.
Transparency is an important part of who we are. Not only do we believe dogs deserve better, but so do you. We’re completely up front about what goes into our food. You can find out more about all our ingredients in each recipe on our recipes page.
Happy Howl is designed to be enjoyed by dogs of all ages, including seniors and puppies, and those with dental challenges. Our meals have a stew-like texture that can easily be served as-is or gently mashed for easier eating, making it accessible for dogs with no teeth or limited chewing ability.
We recommend starting with small servings and monitoring your dog’s comfort as they transition to our food. Many pet parents have seen seniors and puppies thrive on Happy Howl thanks to its high-quality, wholesome ingredients.
Here’s how it works:
- 100% Human-Grade Ingredients are thoughtfully sourced from local US farms
- The raw ingredients for each individual meal are measured and filled into our BPA free cartons and then vacuum sealed.
- The sealed cartons are then steam-pressure cooked, this eliminates harmful bacteria and retains all nutritional value of the cooked ingredients within the walls of the carton. No need for preservatives
- Once cooked, the food retains it’s quality, freshness and shelf stability for up to 24-months as long as it’s unopened.
This is how we achieve a 2 year shelf life with zero preservatives!
All Happy Howl food meets AAFCO standards for complete and balanced nutrition for all life stages, including puppies (large breeds too), adult and senior dogs. In addition, all of our food is made with 100% human grade ingredients.
Our food is cooked in small batches in a USDA kitchen and goes through a strict testing process from a certified third-party for quality assurance before it ever leaves our facility. We go the extra mile so you can feel confident that you are feeding your dog the highest quality dog food on the market.
Every dog is different. Variables like weight, age, activity level and current healthcare are important factors when calculating how many calories your dog should eat in a day. We make this easy.
When you first join Happy Howl we’ll ask you questions about your dog to determine how much they should be fed and we’ll provide a handy feeding schedule so you know exactly how much to give them at each meal, no matter how many times a day you are feeding them.
Yes! You have two options to choose from:
- One-time purchase, one purchase with zero commitment to a subscription.
- Subscribe and save, enjoy a discounted price for every recurring order+ rewards and more.
You can manage your subscription by logging in with your email you used during checkout. Please visit our "LOG IN" page at the top of the screen.
We promote rescues and support their mission to help dogs find a furever home or the care they need. As part of our Happy Dogs promise, we are aiming to ease the financial burden on rescues that are doing good in the world through more than just monetary and food assistance. Not only do we promote rescues in our email, social and on our site but we provide affiliate codes for your supporters. You receive commission for every dog that signs up, for every order -- not just the first one.
If you are interested in partnering with Happy Howl, fill out our rescue partnership form here and we will be in touch! Apply Here
Have more questions? See our FAQ page or Chat with us!