Nutrition & Testing
Every Bowl Explained. Every Batch Proven.
Formulated by a PhD canine nutritionist, cooked in small batches in a USDA-inspected kitchen in Wisconsin, and held until lab results clear it to ship.
Head of Nutrition & R&D
The Scientist behind the food
The research on this page isn't handed down from a marketing team. It's led by Dr. Mark Roberts, and every claim here is one he can source and defend.
Mark earned his PhD in animal nutrition from Massey University in New Zealand, home to its own Canine Nutrition Unit. His doctoral research studied how dogs self-select their diets across protein, fat and carbohydrate, and what those choices do to their health.
His work has been published in peer-reviewed journals, and he has spent more than 20 years developing and formulating pet food for companies around the world. At Happy Howl, he makes sure every formula is built on evidence.
Dr. Mark Roberts, PhD
– Head of Nutrition, canine evolutionary nutritionist
Off the Clock
He Doesn't Just Study Canine Performance. He Races it.
Mark runs a working kennel of more than 20 huskies and races close to 2,000 miles a season, including the 250-mile CanAm Crown, one of the toughest distance races in North America.
Endurance sled dogs run for days and burn several times the calories of an average pet. Feeding them to perform and recover is the outer limit of canine nutrition, and it's the same standard he brings to your dog's bowl.
Switching? Mix Happy Howl into their current food over 7 to 10 days so their digestion keeps up.
