Hill's Science Diet is even facing a class action lawsuit as it was found that while their food requires a vet's written prescription, there's actually not any medicine in the food!

Have you ever actually evaluated the "guaranteed analysis" charts on dog food labels and gave a thought to what it really tells you? Well as it turns out, they're about as reliable as a fortune cookie predicting world peace. The GA chart, perched proudly on every dog food label, supposedly gives us the lowdown on nutrients so consumers can make the best decision for the dogs they love. But here's the twist: there are two versions – wet matter and dry matter. High moisture labels show inflated wet matter, making kibble look like a protein powerhouse compared to its juicy counterpart. Sneaky, huh?

Why "transparency" in dog food is not necessarily about the ingredients. It’s about the truth behind those ingredients, and the lengths brands will go to in order to disguise those truths – and so much more.